The term “SEO” might seem like jargon to you if you’re a small business owner. As a result, you might think it’s a complicated process that you don’t want to get into right now.
When you run a small business, performing well on local Internet searches is essential. Potential customers will often find you when conducting a search for a business in a specific geographic area.
Small Business SEO and Content Marketing often considered two separate marketing concepts.
Search engine optimisation should be a crucial part of your digital marketing. No less than 4 of the 13 most-visited websites worldwide are search engines, offering a small glimpse into just how many visitors will find your business and begin their buyer’s journey through Google, Yahoo, or Bing.
In 2016, search engine optimisation is crucial to help your business be found online. But unless you’re an expert in the subject, it may be difficult to determine just what factors into your website ranking highly on Google and Bing searches.
WordPress is definitely a powerful tool that helps businesses build blogs and websites. With the tools it provides, those who create a website through WordPress are able to gain better visibility for the content they add to their site.
Does it matter how many pages my small business website has for SEO?
As you might imagine, the answer to the all-to-common question “how much traffic should I be getting on my website?” can vary wildly.
Google Analytics is a powerful service that is beneficial for a number of reasons. It is a free service that is powered by Google and that provides information about your website traffic. With this service, web designers and businesses are able to track the amount of traffic that visits a website.
Search engine optimisation is a valuable tool that web designers often rely on to affect the visibility of their website. Utilising it correctly will affect the way that a website appears on search engines and can help the site to appear higher in the search results.
There has always been a battle within digital marketing circles about which method of driving traffic is superior: Organic search marketing or paid advertising?
Being happily perched on top of the Google ladder is the dream of every business owner. Unfortunately for many businesses the whole world of SEO can be quite confusing.
Kevin Fouché, Pixel Fish Director